Executive Marketing Advisory – Ruslan Abdrakhmanov

Who I Work With

Marketing leaders and CMOs

Heads of Marketing and CMOs in mid‑size and large companies who are under pressure to prove ROI, build predictable pipelines and manage complex stakeholder expectations, balancing brand, performance and product priorities.

Founders and CEOs of digital businesses

Founders in fintech, insurtech, SaaS and martech who need an experienced CMO‑level partner to shape positioning, go‑to‑market and unit economics without hiring a full‑time executive.

Marketing teams in evolving organisations

Teams transitioning from offline to digital, from campaign‑centric to always‑on performance, or from feature‑driven to product‑led growth, especially in financial services and insurance.

Problems I Help You Solve

Lack of a coherent growth strategy

Many organisations run overlapping initiatives without a focused growth strategy, clear priorities or ownership. Together we turn scattered activities into a measurable plan with concrete responsibilities.

Product and Marketing working in silos

Misaligned OKRs, conflicting roadmaps and unclear ownership block growth. We design shared goals and practical cross‑team rituals that align Product, Marketing and Sales.

Weak performance narrative and ROI story

Boards expect a clear line from spend to revenue in banking, insurance and other regulated industries. We connect acquisition, activation, retention and cross‑sell into a coherent performance narrative.

Scaling teams, culture and capabilities

High‑growth companies must redesign roles, hiring, agency ecosystems and internal communication to support new products and markets. I help you build a modern, data‑driven and collaborative marketing organisation.

How We Can Work Together

1:1 Advisory

Regular sparring sessions for CMOs and Heads of Marketing: OKRs, org design, board decks, vendor selection and go‑to‑market decisions.

Strategic Projects

Go‑to‑market and repositioning in financial services, insurance, SaaS and martech, plus marketing and brand communications audits.

Workshops & Offsites

Product & Marketing OKRs workshops and leadership strategy sessions to align stakeholders around a unified growth roadmap.

Why Work With Me

Executive‑level experience across regions

Marketing & Digital Director for RX Global Russia and Head of Marketing & Brand Communications at Qatar Insurance, leading teams in complex, multi‑country environments.

Fintech, insurtech, SaaS and martech

Deep experience in digital ecosystems, open banking and data‑driven products, plus technology‑driven marketing and retail media platforms.

Facilitator, coach and community builder

Speaker and facilitator at meetups and industry events, combining marketing expertise with coaching tools for leaders and teams.

Let’s talk

Share a short brief about your context and what you would like to achieve. You will receive a tailored proposal within 3 business days.

Email: my@cmo.works

LinkedIn: linkedin.com/in/ruslanabdrakhmanov

Location: Barcelona, Spain · Online worldwide.